Marketing

Research indicates that 65% of consumers have changed their brand loyalties due to a customer experience that did not align with the brand’s image. This trend is particularly pronounced among younger consumers, who are more likely to switch brands if their experience fails to meet their expectations. Brands face numerous challenges that can put their reputation and customer relationships at.. Read more

You might be surprised to hear the term guerrilla in the context of marketing. Why is it associated with this field? We’re here to provide all the answers. Guerrilla marketing is a strategy that employs unconventional methods to promote a product or brand, often in public spaces. This approach relies on creativity, imagination, and a deep understanding of the target.. Read more

Have you ever noticed how some countries seem to have a growing and thriving economy, booming tourism, and remarkable global influence? It’s no coincidence. These are often the countries that have invested heavily in building a powerful country brand. Let’s dive deep to understand country branding, best practices so far, and how a nation can craft a successful country branding… Read more

Ethiopia, a land of rich history and diverse cultures, has been experiencing a remarkable transformation in recent years. This transformation extends to its advertising and creative industry, which is evolving at a rapid pace. As Ethiopia opens up to the world and embraces technological advancements, the advertising and creative landscape is undergoing significant changes. In this blog post, we will.. Read more