Choosing the Right Influencer for Your Business: Lessons from Arada Beer’s Campaign

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Choosing the Right Influencer for Your Business: Lessons from Arada Beer’s Campaign
Uncategorized • April 15, 2025
Choosing the Right Influencer for Your Business: Lessons from Arada Beer’s Campaign

Influencer partnerships can make or break a campaign. Influencer marketing leverages the reach and credibility of individuals who have established trust with their followers. By collaborating with influencers, brands can tap into their audience, increase visibility, and drive engagement. However, the effectiveness of influencer marketing largely depends on choosing the right influencer who aligns with your brand values and resonates.. Read more

Uncategorized • January 15, 2025
Cool Outdoor Ads We Witnessed Recently in Addis

Cool Outdoor Ads We Witnessed Recently in Addis Recently, we have witnessed cool outdoor ads in Ethiopia that reflect the changing scene of advertising in the country. From billboards to innovative ad screens, these advertisements are capturing the attention of passersby and reshaping how brands connect with their audiences. Let’s take a look at some of these ads in this.. Read more

Uncategorized • January 2, 2025
Sheger Gebeta: Influencing Food and Lifestyle Trends in Addis Ababa

Sheger Gebeta: Influencing Food and Lifestyle Trends in Addis Ababa The rise of social media has created the perfect haven for food lovers, offering a space where they can seek honest reviews, transparent pricing, and insights about dining options. As platforms like this gain traction, they not only influence individual dining choices but also shape broader food and lifestyle trends.. Read more

How Brands Can Maintain Trust During Difficult Times
Marketing • December 19, 2024
How Brands Can Maintain Trust During Difficult Times

Research indicates that 65% of consumers have changed their brand loyalties due to a customer experience that did not align with the brand’s image. This trend is particularly pronounced among younger consumers, who are more likely to switch brands if their experience fails to meet their expectations. Brands face numerous challenges that can put their reputation and customer relationships at.. Read more

Creative Guerrilla Marketing Campaigns That Disrupt the Norm
Marketing • November 29, 2024
Creative Guerrilla Marketing Campaigns That Disrupt the Norm

You might be surprised to hear the term guerrilla in the context of marketing. Why is it associated with this field? We’re here to provide all the answers. Guerrilla marketing is a strategy that employs unconventional methods to promote a product or brand, often in public spaces. This approach relies on creativity, imagination, and a deep understanding of the target.. Read more

Why Serious Industries Need Whimsical Branding?
Advertising Copywrighting Marketing • November 14, 2024
Why Serious Industries Need Whimsical Branding?

Ever heard attention is the new oil or the new currency? Every industry is competing for attention from their audience, as standing out became important than ever.  This is where whimsical branding came in. It is all about infusing playfulness into industries to attract attention and grow deeper connection with customers. Serious industries such as finance, healthcare, and law often.. Read more

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