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Research indicates that 65% of consumers have changed their brand loyalties due to a customer experience that did not align with the brand’s image. This trend is particularly pronounced among younger consumers, who are more likely to switch brands if their experience fails to meet their expectations. Brands face numerous challenges that can put their reputation and customer relationships at.. Read more

You might be surprised to hear the term guerrilla in the context of marketing. Why is it associated with this field? We’re here to provide all the answers. Guerrilla marketing is a strategy that employs unconventional methods to promote a product or brand, often in public spaces. This approach relies on creativity, imagination, and a deep understanding of the target.. Read more