Cool Outdoor Ads We Witnessed Recently in Addis
Recently, we have witnessed cool outdoor ads in Ethiopia that reflect the changing scene of advertising in the country. From billboards to innovative ad screens, these advertisements are capturing the attention of passersby and reshaping how brands connect with their audiences. Let’s take a look at some of these ads in this blog.
The 4 Cool Outdoor Ads
1. Pepsi Co.
Pepsi’s advertising campaigns in Ethiopia often highlight the youthful spirit. The tagline “ጣመኝ ድገመኝ” encourages the audience to crave more. This catchy phrase captures the essence of the brand while appealing directly to younger consumers. We cannot underestimate the humor made with the phrase “ጣመኝ ድገመኝ” increase the talkablity of the Ad.
2. Safaricom
Safaricom had also made waves with its creative advertising. Their campaign stands out and has an impact on their audience. The ads straight forwardly message their commitment to providing better network access, emphasizing reliability and connectivity that Ethiopians can count on. Which is easy and clear to understand among the general and diversified audience.
3. Cash Go
A financial service app, Cash Go took a unique approach to advertising. It highlights how Cash Go simplifies the process of sending money, allowing Ethiopians to transfer funds easily to family and friends using their cell phones with zero transaction fees, making it a practical solution for many. They make the “ያለምንም ክፍያ ይላኩ” core message and drive audiences to be interested in the app.
4. Meqrez General Hospital
Meqrez General Hospital showcases its commitment to quality care with a variety of services, including appointment bookings, doctor searches, teleconsultations, and more. This ad emphasizes the convenience and accessibility of healthcare services in Ethiopia. The bright pink tone with the screen RGB color capability, helps the digital billboard pop out and attract commuters.
Billboard to Ad Screen
We’re also observing billboards are evolving into ad screens. This shift enhances visibility and allows for engaging, real-time content that captivates audiences, though it comes with some drawbacks. Ad screens offer dynamic content and real-time updates, but they also incur higher costs and may face technical issues. In contrast, traditional billboards are cost-effective and provide high visibility, yet they often lack engagement and flexibility.
Final Thoughts
Brands like Pepsi, Safaricom, Cash Go, and Meqrez General Hospital are not just selling products or services; they’re telling stories that connect with their audience in meaningful ways. We can expect even more creative campaigns with a blend of creativity, culture, and innovation that reflect the unique spirit of Ethiopia.
P.S. This blog will feature sequels updated every month, highlighting more creative campaigns. Stay tuned and follow us here for the latest updates!